Canada’s Thanksgiving: Nostalgia Meets Innovation
Our new survey revealed how Canadians are celebrating Thanksgiving in 2025, blending timeless flavours, technology-driven inspiration, and clever time-saving strategies to create memorable meals for family and friends.
A Favourite Dish is a Beloved Scent
Canadians’ Thanksgiving celebrations are more diverse than ever, but they still favour the smell of roasted turkey which tops the list of Thanksgiving scents that inspire nostalgia among 41% of Canadians.
Everyone Loves the Classics
While tech may be transforming how we cook, classic crowd-pleasers are the clear favourite around the dining table, with 83% of Canadians saying they prefer tried-and-true recipes over something new.
Shortcuts Make Celebrating Easy
Over 80% of Gen Z are embracing clever time-saving tips this Thanksgiving — from prepping ahead to simplifying recipes — proving that a great holiday meal doesn’t have to mean more time in the kitchen.
The Generational Divide
This new survey reveals a generational divide in AI and virtual assistant use, with 53% of Gen Z and 36% of Millennials embracing generative AI to source time-saving tips and delectable dishes for the holiday.
Limited-Time Holiday Flavours Are Here!
Discover NEW Maple Brown Sugar and Frosted Vanilla Finishing Sugars, plus
festive Seasoning Mixes to make holiday meals effortless.