Hockey Canada and French’s Announce Partnership
18 September 2019 |
HOCKEY CANADA AND FRENCH’S ANNOUNCE PARTNERSHIPWin a trip to the Czech Republic to cheer on Team Canada with the ‘Score a Trip with French’s’ contest
CALGARY, Alta. – Hockey Canada announced Tuesday a partnership with French’s as the organization’s official ketchup and mustard for the 2019-20 season. Joining Hockey Canada’s partners, French’s is committed to supporting the growth of hockey in Canada.
To celebrate the partnership, French’s is launching a contest to send two lucky winners to the Czech Republic to cheer on Team Canada. Score a Trip with French’s begins Oct. 1, and gives fans the chance to win round-trip airfare to Vienna, a 10-night hotel stay and tickets to watch Team Canada compete from Dec. 26 to Jan, 5 in Ostrava, Czech Republic. To enter, Canadians simply have to purchase any participating French’s productand submit the code online.
"Hockey is about more than ice, a puck, sticks and a great game. It embodies and celebrates what it is to be Canadian," said Deborah Sharpe, marketing director with French’s. “As the official ketchup and mustard of Hockey Canada, we’re excited to be a part of the hockey fabric of this nation and can’t wait to kick off the partnership with our Score a Trip with French’s contest.”
“It’s important to Hockey Canada that we partner with brands committed to serving Canadians, and French’s does just that,” said Mike Ross, chief business development officer for Hockey Canada. “We’re happy to partner with French’s to extend its depth in Canada by supporting hockey across the country, and helping Canadians connect with Team Canada.”
In addition to the Score a Trip with French’s contest, French’s is creating limited edition in-store and on-bottle creative to celebrate Hockey Canada, which Canadians can expect to see in-store in October.
About Hockey Canada
Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 member associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada; provides consistent rules and regulations and various other membership services from coast to coast to coast; manages numerous regional, national and international hockey championships and events; and leads the operation of all teams that represent Canada in international competition. Hockey Canada’s mission is to lead, develop and promote positive hockey experiences. For more information on Hockey Canada, please visit HockeyCanada.ca or follow through social media on Facebook and Twitter.
French’s was first introduced to the hot dog – and the public – at the World’s Fair in 1904. It was love at first bite. Through the years, French’s has become a Canadian staple from the ballpark to the backyard to the holiday table. French’s family of products includes Classic Yellow Mustard, Tomato Ketchup, Worcestershire Sauce, Crispy Fried Onions and more. Visit HelloFlavour.ca for more information and recipes. French’s is one of McCormick & Company's (MKC) brands. As a global leader in flavour, McCormick has built a portfolio of leading flavour brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavoured by McCormick. McCormick Brings the Joy of Flavour to Life™.