Thanksgiving Re-imagined, Outdoors

Thanksgiving Re-imagined, Outdoors

We asked Canadians if they could re-image a thanksgiving celebration that's outdoors. See what your fellow Canadians had to say below.

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Q1. Compared with previous years, which of the following best describes the amount of time you've spent outdoors this year?

  • 33% Say Much More/Slightly More
  • 37% Say the Same Amount (70% of Canadians are Spending the Same Amount or More Time Outdoors Than in Previous Years)
  • 30% Say Slightly Less or Much Less

 

Q2. How often do you typically get outdoors during the fall season?

  • 35% Daily
  • 41% Several Times a Week
  • 11% Said Twice a Week
  • 6% Said Once a Week
  • 6% Said Less Than Once a Week

 

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Q3. How much more time will you spend outdoors during Thanksgiving weekend this year, if any?

  • 54% Say No Additional Time
  • 21% Say One-Two Hours
  • 17% Say Half A Day
  • 7% Say Full-Day

 

Q4. What types of outdoor activities have you participated in over the Thanksgiving weekend?

  • 46% Say Family Hike/Walk (Biggest Activity of the Fall)
  • 20% Say Going to a Farmer’s Market
  • 15% Say Camping/Cottaging/Vacation
  • 14% Say Harvest Picking
  • 10% Say Picnicking
  • 9% Say Sporting Events
  • 3% Say Turkey Trot
  • 9% Say Other Outdoor Activities: Bicycling, Golfing, Hunting, Yard Work
  • 34% Say Not Applicable/Haven’t Participated in Outdoor Activities Over Thanksgiving Weekend

 

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Q5. When you participate in outdoor activities, do you pack food to bring with you?

  • 18% Say Yes, Always
  • 61% Say Sometimes (79% Always/Sometimes Bring Packed Food When They Participate in Outdoor Activities)
  • 21% Say Never

 

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Q6. Which of the following are your go-to/must-have foods when planning for outdoor activities?

  • 60% Says Small Meals (Ie. Sandwiches, Soups, Salads)
  • 53% Say Granola Bars
  • 46% Say Local/Seasonal Fruit
  • 38% Say Chips
  • 34% Say Trail Mix
  • 13% Say Jerky
  • 7% Say Smoothie
  • 4% Say Larger Meals (i.e. On-The-Go Casserole)
  • 5% Say Other: Beer, Chocolate Bars, Cheese and Fruit, Water

 

Q7. What influences your on-the-go food choices?

  • 76% Say Ease of Eating
  • 70% Says Portability
  • 53% Say What You Have On-Hand
  • 28% Says No Waste (i.e. No Wrappers or Leftover Containers)
  • 19% Says Seasonality
  • 3% Say Other: Nutrition, Taste / Flavour, Price, Protein

 

Q8. There's some thought that this is the golden age of outdoor eating. Would you consider hosting your Thanksgiving meal outside, weather permitting?

  • 7% Say Yes, In Fact, I Plan to Host the Meal Outside
  • 36% Say Yes, I Would Consider It
  • 57% Say No, Hosting the Meal Outdoors Isn’t Something I Would Consider

 

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Q9. Regardless of where or how you spend Fall weekends, when it comes to food, which of the following is MOST important to you?

  • 8% Say Diversity of Food Options
  • 16% Say Quality Ingredients
  • 42% Say Flavour/Taste
  • 23% Say Ease and Convenience
  • 12% Say Nutrition/Sustenance

 

Q10. Which, if any, of these Thanksgiving flavours would you be interested in when eating on-the-go?

  • 24% Say Bring My Turkey Leg To-Go
  • 23% Say All Things Pumpkin Spice
  • 18% Say Cranberry Sauce on Everything
  • 15% Say Gravy as the New Hummus
  • 4% Say Other: Apple, Cherry, Cinnamon, Stuffing, Potatoes, Pumpkin / Autumn Veg., Turkey
  • 45% Says Not Applicable, I’m Not Interested in Thanksgiving Flavours For Eating On-The-Go

 

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Q11. Would you consider incorporating any of the following trends into your Thanksgiving meal?

  • 37% Say Using Local-Only Ingredients
  • 29% Say Incorporating Regional Specialties (Ex. Apples in Quebec, Pumpkins in Ontario)
  • 22% Say Making Dishes That Represent Your Cultural Heritage
  • 7% Say Foraging                                               
  • 2% Say Other: Apples from Nova Scotia, Fresh Home Garden Ingredients, Vegan / Vegetarian Options, Seasonal Vegetables, Thanksgiving Meals from Other Countries
  • 29% Say None of the Above