Thanksgiving Re-imagined, Outdoors

Q1. Compared with previous years, which of the following best describes the amount of time you've spent outdoors this year?

• 33% Say Much More/Slightly More
• 37% Say the Same Amount (70% of Canadians are Spending the Same Amount or More Time Outdoors Than in Previous Years)
• 30% Say Slightly Less or Much Less

Q2. How often do you typically get outdoors during the fall season?

• 35% Daily
• 41% Several Times a Week
• 11% Said Twice a Week
• 6% Said Once a Week
• 6% Said Less Than Once a Week

Q3. How much more time will you spend outdoors during Thanksgiving weekend this year, if any?

• 54% Say No Additional Time
• 21% Say One-Two Hours
• 17% Say Half A Day
• 7% Say Full-Day

Q4. What types of outdoor activities have you participated in over the Thanksgiving weekend?

• 46% Say Family Hike/Walk (Biggest Activity of the Fall)
• 20% Say Going to a Farmer’s Market
• 15% Say Camping/Cottaging/Vacation
• 14% Say Harvest Picking
• 10% Say Picnicking
• 9% Say Sporting Events
• 3% Say Turkey Trot
• 9% Say Other Outdoor Activities: Bicycling, Golfing, Hunting, Yard Work
• 34% Say Not Applicable/Haven’t Participated in Outdoor Activities Over Thanksgiving Weekend

Q5. When you participate in outdoor activities, do you pack food to bring with you?

• 18% Say Yes, Always
• 61% Say Sometimes (79% Always/Sometimes Bring Packed Food When They Participate in Outdoor Activities)
• 21% Say Never

Q6. Which of the following are your go-to/must-have foods when planning for outdoor activities?

• 60% Says Small Meals (Ie. Sandwiches, Soups, Salads)
• 53% Say Granola Bars
• 46% Say Local/Seasonal Fruit
• 38% Say Chips
• 34% Say Trail Mix
• 13% Say Jerky
• 7% Say Smoothie
• 4% Say Larger Meals (i.e. On-The-Go Casserole)
• 5% Say Other: Beer, Chocolate Bars, Cheese and Fruit, Water

Q7. What influences your on-the-go food choices?

• 76% Say Ease of Eating
• 70% Says Portability
• 53% Say What You Have On-Hand
• 28% Says No Waste (i.e. No Wrappers or Leftover Containers)
• 19% Says Seasonality
• 3% Say Other: Nutrition, Taste / Flavour, Price, Protein

Q8. There's some thought that this is the golden age of outdoor eating. Would you consider hosting your Thanksgiving meal outside, weather permitting?

• 7% Say Yes, In Fact, I Plan to Host the Meal Outside
• 36% Say Yes, I Would Consider It
• 57% Say No, Hosting the Meal Outdoors Isn’t Something I Would Consider

Q9. Regardless of where or how you spend Fall weekends, when it comes to food, which of the following is MOST important to you?

• 8% Say Diversity of Food Options
• 16% Say Quality Ingredients
• 42% Say Flavour/Taste
• 23% Say Ease and Convenience
• 12% Say Nutrition/Sustenance