Rooted in history & Heritage

From spicy huevos rancheros to savory brunch bowls, find morning recipes with a kick.

A full-frame textured red surface, likely a fabric swatch or textured paper backdrop.
A full-frame textured red surface, likely a fabric swatch or textured paper backdrop.

What is Cholula?

A bottle of Cholula hot sauce centered on a dark wooden surface surrounded by scattered dried red chili peppers. The bottle label reads Original and shows the Cholula branding.

What is Cholula?

Cholula is a premium hot sauce made from a blend of arbol & piquin peppers, as well as with an array of regional spices. Our simple, yet complex flavor elevates dishes and is best paired with clean, real, and fresh foods.

A recipe book cover design with a green background and a torn-edge label showing bowls of soup with the text 'AUTHENTIC RECIPES'.
A recipe book cover titled 'AUTHENTIC RECIPES' shown at an angle on a textured olive green background. The cover features a photo of a bowl of chili soup with corn, beans, and lime.

"El sabor perfecto.” The perfect flavor

Every drop of Cholula delivers balanced heat and layers of flavor. We are a trusted guide to high quality food with a specialty in Mexican cuisine. We celebrate recipes both new and old and can’t contain our excitement for the first bite. Whether it’s shaking Cholula on your tacos or adding a few drops to a classic breakfast, we’ll keep you coming back saying more por favor.

Colorful hilltop church with Popocatépetl volcano in the background.
Colorful hilltop church with Popocatépetl volcano in the background.

How do you pronounce Cholula (CHOE-LOO-LA)?

At the base of the breathtaking Popocatépetl volcano lies the ancient city of Cholula. The city of Cholula is the oldest still-inhabited in North America (2500 years old!) where our hot sauce got its name over 100 years ago. 

A full-frame textured red surface, likely a fabric swatch or textured paper backdrop.
A full-frame textured red surface, likely a fabric swatch or textured paper backdrop.

Try The Hot Sauce With the Wooden Cap.

A close-up of a small bottle with a textured off-white cap, orange-brown contents, and a yellow label featuring red peppers and green herbs, set against a dark burgundy background with red decorative shapes.

Try The Hot Sauce With the Wooden Cap.

Cholula’s signature wooden cap is a distinctive seal of quality and authenticity. It symbolizes the care and craftsmanship that go into every bottle of Cholula. Sustainably sourced, these caps are fashioned from beechwood and celebrate the tradition of Mexican artisanship.The color of the wooden cap is specifically matched to correlate with each flavor making it a memento long after the sauce is gone.

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