PURE FLAVOUR TASTES BETTER
The four small words at the heart of our mission—to bring you the purest possible flavour from source, to bottle, to your next delicious meal.
THE PURSUIT OF PURE
We've been committed to bringing you the purest possible flavour for over 130 years—and that means something different for each of the 117 herbs and spices we make.
Pure flavour means meticulous care from start to finish.
Oregano can be easily contaminated by foreign matter —reducing its taste, potency and quality. Contaminants can be hard to detect. That's why we trace our oregano's path from start to finish, bringing you premium Mediterranean oregano in every bottle.
Pure flavour requires the best ingredients.
First we find the best vanilla orchids from farmers we've sourced from for generations. The orchids can take up to 3 years of caring for the plants before they are hand pollinated on the very day that they bloom. This ensures you get the perfect flavour and same distinctive taste batch after batch.
Pure flavour means nothing added and impurities removed.
RED PEPPER FLAKES
Red pepper's distinct heat comes from the perfect ratio of red flakes and yellow seeds. Some brands cut costs by filling their bottles with more seeds—but after years of testing, we came to realize that Mother Nature had it best. The flake to seed ratio found naturally in your average red pepper is the most flavourful combination out there and we strive to deliver the same.
Pure flavour starts with a superior source.
The flavour intensity of cinnamon is determined by two factors - the thickness and maturity of the quills used and the time between grinding and bottling. We select the thickest cinnamon quills possible and send it to our plant for grinding. It's the purest path from source to bottle.